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It is important to understand Instagram algorithms when considering how to tailor content to your audience; there is a different algorithm for each part of Instagram, whether it be the main feed, reels, IG stories, or the explore page.One constant - keep content engaging and interactive and users will see it more often.To learn more about the various Instagram algorithms and how to ensure that your content is "algorithm friendly" check out the link below.

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The YouTube algorithm, Instagram algorithm, and Facebook algorithm all work in different ways to determine which content is displayed to users. The YouTube algorithm focuses on video content and considers factors such as watch time, engagement (likes, comments, shares), user behavior (click-through rate, session time), and relevancy. It aims to recommend personalized videos to users based on their interests and viewing habits.The Instagram algorithm, on the other hand, prioritizes content based on user engagement, such as likes, comments, and shares, as well as the timeliness of the post. It also takes into account the user's relationship with the creator, interests, and past interactions on the platform.Similarly, the Facebook algorithm values engagement metrics like likes, comments, shares, and reactions. It prioritizes content from friends and family over brands and publishers, and also considers the content type (video, images, links) and the post's overall relevancy and authenticity.For content creators, understanding these differences can help tailor your content strategy and optimize your posts for each platform to reach your target audience effectively.

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When everyone is a curator, professional content creator or posts like an extension of a publisher - are we still considering that “social” or simply “media”?Headlines like this one from Business Insider come and go but I think now more than ever actually put the right finger on the pulse. Today’s social media is very much a business, not a network. To me, the future of social media is marked by one key signal:The growth of niche-focused platforms that can cater to users' specific interests and passions because authentic experiences simply can’t be served up to everyone❗📌 We search for content on Reddit – because we’re looking for actual human answers, not brand or AI-infused.📌 We use DMs and gated group chats to build connections and share personal stories – because we want to feel special and know we’re getting the inside scoop – not to be part of mass media where everyone gets served the same vanilla content in the main feed. 📌 We venture out to new social gaming platforms like Roblox – because “social” still holds value and attention spans constantly demand new interactions moving beyond the traditional 2D exchange of written words and images.#SocialMedia #ContentMarketing #GenAlpha #Technology

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Is too much glitter shifting you from real to reel life?I read this interesting article today on how “social" media has slowly become social "media” and to be honest. I kind of agree. I do observe a growing need to post the most perfect content, gained through the aspirations of imitating the glittery content social media is pushing our way through its algorithms. This idea has most definitely slowed down the push side of content from average everyday users and has skyrocketed the pull side making it a platform to showcase rather than express. A big win for content creators and advertisers!But looking at this purely from the creative aspect, I wonder where this evolving direction of social media is taking us. Are we falling into the trap of imitating instead of creating something new and original? Or are we using imitation as a stepping stone to nurture creativity inside us? Link to the Article: https://lnkd.in/gAhUVzEx#realvsreel #socialmedia #innovation #evolution #creativity

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All Short-Form Platforms Have The Same Algorithms??This is FALSEYes, repurposing content onto different platforms is a good idea as you can boost your reach and turn one video into three for example. BUT, don’t be surprised when they perform differently. You can see a prime example of this below. Bymaximise have a FANTASTIC brand and has started a new wave of short form content on instagram especially, with many account’s attempting to replicate their style.Notice that they have built a fantastic brand. They don’t spam out posts, with low quality, and high virality CTA’s.The Instagram Algorithm is structured around watch time, positive engagement, high quality, consistent, non-spam content.In comparison to the TikTok Algorithm which favours high frequency uploading, extremely short videos, incorporating trends, and spammy content.You can use this information to find out which platform is more suited to you and your business. Regardless of which platform you favour, you should still be repurposing all content onto every social media platform.

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What is the purpose of posting the same content on Facebook as you would Instagram? The short answer.. people prefer different platforms and how they receive their daily scrolling information! By sharing the same piece of content across multiple platforms, you can leverage the strengths of each network to gain maximum exposure online. For example - I posted a video for a client on Instagram and Facebook. Here are the results - Facebook - 3.6k likes 540 comments 1.2K shares 234K viewsInstagram - 31 likes 6 comments 13 shares 3.902 viewsOn the flip side, another video that was posted on both platforms yielded these results - Facebook - 23 likes and 686 viewsInstagram - 624 likes and 169,000 views Moral of the story.. cross post your content and let me help! I’m currently opening to new clients, but act fast this will be closing soon! This doesn’t happen often 😉#socialmedia #socialmediamanagement

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Instagram’s algorithm prioritizes:◾ Recent posts shared by people you follow◾ Content from people you don't follow based on who you've followed or engaged with recently, content topics, preferred post format, when and where something was posted, and other information about the post and poster◾ Posts getting a lot of engagements, especially if they're getting them quickly◾ Content that is relevant to current topics and trendsNotes:◾ Reels are not inherently favored over photos anymore.◾ Users are more likely to see content from people they engage with, so it’s important for brands to engage with followers.#Instagram #socialmediamarketing

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✨ SOCIAL MEDIA UPDATES ✨What's happening in social media?Here are some of the latest updates from the past week...👉🏼 LinkedIn is making it simpler for users to join in on collaborative articles due to their rising popularity.As highlighted by Matt Navarra, some users can now see a new "Contribute Expertise" button in the post composer. Clicking this button will take you to a list of Collaborative Articles to potentially contribute to.👉🏼 Instagram Reels just got an upgrade. Instagram users can now include up to 3 minutes of imported clips when crafting a new reel, opening up more creative possibilities.👉🏼 Google is experimenting with a "short videos" filter in its search menu.The goal is to help users find short video content more easily on platforms like YouTube, TikTok, Instagram, etc.👉🏼 Instagram is developing a new way for channel creators to engage their audience with photo contests. The upcoming "challenges" feature in Instagram's broadcast channels will allow creators to host photo contests and offer prizes to members. This feature will enable channel members to engage with contests by interacting with entries and sharing them on stories, messages, or other apps.What are your thoughts on these updates? Are there any you're particularly excited about?#SocialMedia #SocialMediaMarketing #DigitalMarketing

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The Instagram algorithm is NOT your enemy 🚨 Stop spending hours trying to figure out how to "hack" the algorithm and remember, the algorithm is trying to help you.Think about it like this 👇 The algorithm cares about one thing: Keeping the audience on the platform engaged. As a result, it’s always looking for new content to feed to the audience. So you simply have to create content that people love...1️⃣ Understand what your audience wants to see, and what they like, and start producing content that’s entertaining as well as holds value.2️⃣ Utilise all content formats. If one format isn't working, doesn’t mean you should stop it. Make reels, and static posts, and utilize stories as part of your overall posting plan3️⃣ Work on your hashtag strategy, make it as natural as possible to what you’re posting, and keep it specific with each piece of content.#socialmediagrowth #socialmediatips